In the competitive world of car washing, standing out and winning loyal customers requires more than clean cars—it demands exceptional marketing. The Car Wash Marketing Playbook is your guide to mastering modern car wash marketing strategies, written by Mike Berlin. Drawing on decades of experience working with hundreds of car wash operators and pioneers in the field, this book offers proven techniques to attract, engage, and retain customers. From leveraging the power of local SEO, text marketing, and video advertising to creating unforgettable customer experiences, every chapter is packed with actionable insights tailored specifically for car wash owners and operators. You'll learn how to: Optimize your digital presence to dominate "car wash near me" searches. Harness the power of texting, social media, and email to connect with customers. Develop creative advertising campaigns across platforms like Facebook, YouTube, and Google. Use data-driven strategies to track key metrics and maximize ROI. Build a customer-centric culture that drives sales and loyalty. Whether you're launching a new wash or looking to breathe new life into an established operation, this playbook is your ultimate resource for marketing success. Mike Berlin's engaging storytelling and practical advice will inspire you to think differently, innovate, and transform your car wash into a local favorite. The Car Wash Marketing Playbook is more than a marketing manual—it's a roadmap to growing your business, building stronger connections with your community, and creating long-term value for your customers.

Bclip is a video production company that Mike and his brother Bubba own. Bclip was born after Bubba sold his car wash in Asheville, NC. Mike convinced him to buy some cameras and start shooting marketing and training films. Bclip focuses on video for business and has been helping clients in various industries including car washing since 2002.

Click here to watch the story of BCLIP.